The Perfume Shoppe

Aomassai No. 10
Eau De Parfum Spray 50ml

Bitter Oriental Woody


Redolent of many-coloured wood, inspired by Southern Africa and the art of the Baoulé tribe, with a surprising fusion of tangy and luscious notes
in the heat of a ritual flame…

A fiery breath of caramel and toasted
hazelnuts, enriched with spices, fans the flames of vetiver,
balsam wood and bitter orange. Bewitching spirals of incense,
mingled with liquorice, surround a blazing core of fragrant Wengué wood,
dried grasses and resin.

PARFUMERIE GENERALE - PIERRE GUILLAUME


This code name, which gives a humorous take on the initials of perfume creator Pierre Guillaume, hints at the very free creative spirit behind this collection of perfumes started in 2002.


True alternatives to all those mass market products, with their bland, standardised formats aimed at winning over vast numbers of consumers, Pierre Guillaume’s creations exhale their strong character with distinct and immediately recognisable scent identities that make no compromises.


The bold and inventive Pierre Guillaume style is further enhanced in each Parfumerie Generale creation by technical prowess inspired by his background in fine chemistry: a captive ingredient, or one that is totally new, or a unique production process specific to each fragrance. By exploring new process such as "photo-affinage" (photo-refining or smoothing olfactory peaks by ultraviolet radiation), his creations are imprinted with a "vibrant" or "melancolic" feel.

Because luxury is not a question of excessively using an ingredient and because the quest for uniqueness should not result in overly intellectual fragrances that are impossible to wear, and since contemporariness and provocation do not necessarily go hand in hand, Pierre Guillaume does not merely try to create scents but also emotions as a reminder of how intimate the bond between a person and their perfume is.