Parfumerie Generale - This code name, which does a humorous take on the initials of perfume creator Pierre Guillaume, hints at the very free creative spirit behind this collection of truly magnificant collections of perfumes started in 2002. True alternatives to all those mass market products, with their bland, standardized formats aimed at convincing vast numbers of consumers, Pierre Guillaume's creations exhale their strong character, with immediately recognizable scent identities that make no compromise. A special distillation process called "Diolenes" - heavy chunk of glass protects the precious liquids simply numbered so that their contents can be discovered free of any preconceived classification as men's or women's fragrances and with the base concealing the poetic creation name and olfactory type. The unique Pierre Guillaume's style is further enhanced in each fragrance by a technical pirouette: a captive ingredient, or one that is totally new; a production method specific to each fragrance which makes oxidation an integral part of the personality of the perfumes.
