In 1983, His Highness Sayyid Hamad bin Hamoud al bu Said, had a dream to restore the great Arabian art of perfumery to the region. This resulted in Amouage- the most valuable perfume in the world. The Perfumery was then built in Muscat, Oman, and still provides the individual hand finish to every bottle of Amouage perfume today. The first Amouage fragrance,was created by the legendary French parfumeur Guy Robert. Guy Robert the legendary 'nez' of France, was given the task of creating the world's most valuable perfume. No expense was spared, as he put his heart and soul and generations of family experience into the composition of Amouage. Guy learnt his perfumery trade in his youth, in Provence, from three generations of his family devoted to this business. During his long and remarkable career, he has created masterpieces for the great houses of Hermes, Dior, Rochas, Amouage, and many more. Guy refers to Amouage as his 'symphony. the crowning glory of my career'.