True alternatives to all those mass market products, with their bland, standardized formats aimed at convincing vast numbers of consumers, Pierre Guillaume's creations exhale their strong character, with immediately recognizable, distinctive scent identities that make no concession. The unique Parfumerie Generale style is further enhanced in each fragrance by a technical pirouette: a captive ingredient, or one that is totally new; a production method specific to each fragrance, like "hyper-oxidation" or "photo-refining" which makes oxidation an integral part of the personality of some of our perfumes.